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2010 Results from the Survey


Here are the Results from the Survey  Eileen Nichols and Cody Vaughn took from the Webb City Farmers' Market as well as the Fair Grove Farmers' Market.

 

Webb City 7/31/10 – Saturday – Conducted by Cody Vaughn

 

How far did you travel to reach the market today?

 

Less than 5 miles – 84                                                 39.99%

 

5 – 9 miles – 54                                                           25.71%

 

10 – 20 miles – 41                                                       19.52%

 

More than 20 miles – 31                                             14.76%

 

Total`                           210

 

How often do you usually come to the market?

 

Once a week – 52                                                       24.88%

 

2 or 3 times a month – 69                                           33.01%

 

Once a month – 26                                                      12.44%

 

Less than once a month – 23                                      11%

 

This is my first visit to the market – 39                      18.66%

 

Total                            209

 

How did you learn of the market?

 

Word of mouth –  105                        50.23%

 

Newspaper –  30                     14.35%

 

TV – 8                                     3.82%

 

Brochure –  0                          0

 

Other (internet) – 66               31.57%

 

Total                            209

 

How much do you plan to spend at the market today?

 

Less than $5 – 15                    7.14%

 

$5 – 10 – 79                            37.62%

 

$11 – 20 – 76                          36.19%

 

More than $20 – 40                 25.94%

 

Total                210

 

Webb City – Friday, August 6, 2010 - Conducted by Cody Vaughn

 

How often do you usually come to the market?

 

Once a week – 71                                           30.7%

 

2 or 3 times a month – 70                               30.2%

 

Once a month – 31                                          13.4%

 

Less than once a month – 37                          15.9%

 

This is my first visit to the market – 23          9.9%

 

Total – 232

 

How did you learn of th4e market or what reminded you to come today?

 

Word of mouth – 139                         59.9%

 

Newspaper – 31                                  13.4%

 

TV – 5                                                 2.2%

 

Sign – 19                                             8.2%

 

Face Book – 6                                     2.6%

 

Blog – 1                                              .4%

 

Web site – 4                                        1.7%

 

Other – 27                                           11.6%

(mother, brochure, grocery store recommended)

 

Total - 232

 

How far did you travel to come to the market?

 

Less than 5 miles – 93                         40.4%

 

5 to 9 miles – 64                                  27.8%

 

10 to 20 miles – 35                              15.2%

 

More than 20 miles – 38                     16.5%

(Moscow, Russia, Zimbabwe, Congo, Texas, Kansas, Florida, Minnesota)

 

Total - 230

 

How much do you plan to spend at the market today?

 

Less than $5 – 22                    9.7%

 

$5 to $9 – 73                           32.3%

 

$11 to $20 – 83                       36.7%

 

More than $20 – 48                 21.2%

 

Total – 226

 

Fair Grove – Wednesday, August 4, 2010 – conducted by Eileen Nichols

 

How far did you travel to reach the market today?

 

Less than 5 miles – 47             44.8%

 

5 to 9 miles – 18                      17%

 

10 to 20 miles – 24                  22.8%

 

More than 20 miles – 16         15.2%

 

Total - 105

 

How often do you usually come to the market?

 

Once a week – 39                                           37%

 

2 or 3 times a month – 40                               38%

 

Once a month – 10                                          9.5%

 

Less than once a month – 5                            4.6%

 

This is my first visit to the market – 11          10.5%

 

Total - 105

 

 How much do you plan to spend at the market?

 

Less than $5 – 8                      7.7%

 

$5 - $9 – 42                             41.2%

 

$11 - $20 – 36                         35.3%

 

More than $20 - 18                 17.6%

 

Total - 104

 

How did you learn of the market or what reminded you to come today?

 

Word of mouth – 44               41.4%

 

Newspaper – 4                                    3.8%

 

Sign – 25                                 23.5%

 

Blog – 1                                  9.8%

 

Web Site – 1                           9.8%

 

Other – 31                               29.1%

 

Total - 106

 

Eillen counted 320 customers that day at The Fair Grove Farmers' Market.

 

 

 

 

Category: General
Posted by: deb
Deb