Vendors Directory
2010 Results from the Survey
Here are the Results from the Survey Eileen Nichols and Cody Vaughn took from the Webb City Farmers' Market as well as the Fair Grove Farmers' Market.
Webb City 7/31/10 – Saturday – Conducted by Cody Vaughn
How far did you travel to reach the market today?
Less than 5 miles – 84 39.99%
5 – 9 miles – 54 25.71%
10 – 20 miles – 41 19.52%
More than 20 miles – 31 14.76%
Total` 210
How often do you usually come to the market?
Once a week – 52 24.88%
2 or 3 times a month – 69 33.01%
Once a month – 26 12.44%
Less than once a month – 23 11%
This is my first visit to the market – 39 18.66%
Total 209
How did you learn of the market?
Word of mouth – 105 50.23%
Newspaper – 30 14.35%
TV – 8 3.82%
Brochure – 0 0
Other (internet) – 66 31.57%
Total 209
How much do you plan to spend at the market today?
Less than $5 – 15 7.14%
$5 – 10 – 79 37.62%
$11 – 20 – 76 36.19%
More than $20 – 40 25.94%
Total 210
Webb City – Friday, August 6, 2010 - Conducted by Cody Vaughn
How often do you usually come to the market?
Once a week – 71 30.7%
2 or 3 times a month – 70 30.2%
Once a month – 31 13.4%
Less than once a month – 37 15.9%
This is my first visit to the market – 23 9.9%
Total – 232
How did you learn of th4e market or what reminded you to come today?
Word of mouth – 139 59.9%
Newspaper – 31 13.4%
TV – 5 2.2%
Sign – 19 8.2%
Face Book – 6 2.6%
Blog – 1 .4%
Web site – 4 1.7%
Other – 27 11.6%
(mother, brochure, grocery store recommended)
Total - 232
How far did you travel to come to the market?
Less than 5 miles – 93 40.4%
5 to 9 miles – 64 27.8%
10 to 20 miles – 35 15.2%
More than 20 miles – 38 16.5%
(Moscow, Russia, Zimbabwe, Congo, Texas, Kansas, Florida, Minnesota)
Total - 230
How much do you plan to spend at the market today?
Less than $5 – 22 9.7%
$5 to $9 – 73 32.3%
$11 to $20 – 83 36.7%
More than $20 – 48 21.2%
Total – 226
Fair Grove – Wednesday, August 4, 2010 – conducted by Eileen Nichols
How far did you travel to reach the market today?
Less than 5 miles – 47 44.8%
5 to 9 miles – 18 17%
10 to 20 miles – 24 22.8%
More than 20 miles – 16 15.2%
Total - 105
How often do you usually come to the market?
Once a week – 39 37%
2 or 3 times a month – 40 38%
Once a month – 10 9.5%
Less than once a month – 5 4.6%
This is my first visit to the market – 11 10.5%
Total - 105
How much do you plan to spend at the market?
Less than $5 – 8 7.7%
$5 - $9 – 42 41.2%
$11 - $20 – 36 35.3%
More than $20 - 18 17.6%
Total - 104
How did you learn of the market or what reminded you to come today?
Word of mouth – 44 41.4%
Newspaper – 4 3.8%
Sign – 25 23.5%
Blog – 1 9.8%
Web Site – 1 9.8%
Other – 31 29.1%
Total - 106
Eillen counted 320 customers that day at The Fair Grove Farmers' Market.
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